Ceramics of Italy: the return of the promotional campaign for ceramic products in Italy

23/02/2011

Ceramics of Italy: the return of the promotional campaign for ceramic products in Italy

A brightly coloured video ad with the slogan “La Ceramica Italiana CREATIVITA’ INFINITA” (“Italian Ceramics, INFINITE CREATIVITY”) is on air on the Rai, Canale5 and La7 TV channels to promote Italian Ceramics as a trendy product, ideal for architects and interior designers: practical, hygienic and beautiful.
The strategic objective of the campaign is to set in motion a process to reposition Italian ceramic products on the market, broaden the target and create new reasons to purchase, to add to those we are already so familiar with