FIORANESE IN THE “HOMI Hybrid Lounge” AT HOMI 2018

26/07/2018

FIORANESE IN THE “HOMI Hybrid Lounge” AT HOMI 2018

HOMI, the international lifestyle trade fair, will be taking place at Fiera Milano from 14 to 17 September 2018.
The research team of POLI.design, part of the Design System of the Polytechnic University of Milan, will be the scientific-cultural partner of HOMI-Fiera Milano for the third consecutive edition, taking care of the HOMI Hybrid Lounge in the Materials Area. The result of a significant research effort into new trends in Interior Design and on innovative materials, HOMI Hybrid Lounge will once more be acting as an informal setting for the exchange of ideas, marked by a fluid approach to contemporary lifestyle. Customisation, dematerialisation and cross-influencing are just a few of the key concepts that will be helping to create a warm, welcoming setting in which material will be establishing a poetic relationship with users and putting them at their ease.
The fit-out of the Hybrid Lounge, in collaboration with Salamanca Design (Art Direction HOMI Fiera Milano) seeks to place the accent on the absence of pre-established styles and to focus on trends ready to combine and mix, with none of them prevailing over the others.
For the occasion, Fioranese will be offering an exclusive preview of some items from its new Liquida collection, which will also be showcased at Cersaie in Bologna from 24 to 28 September.


Rho Fiera Milano – Milan – 14/17 September 2018

HOMI HYBRID LOUNGE – MATERIALS CULTURE AREA – PAV.24 – posit. A30 / B29


CREDITS:

Prof. Francesco Scullica (PhD., Associate Professor at Design Department – Polytechnic University of Milan)
Scientific coordinator and Curator
Arch. Fabio Daglio (POLI.design Consultant)
Executive coordinator and Curator
Designer Angela Mazzotti (POLI.design Consultant)
Collaborator and Consultant

www.homimilano.com

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