MILAN DESIGN WEEK 2023
AN IMMERSIVE EXPERIENCE
OF MATTER AND COLOUR
The Art of Tiles was the name chosen for the exhibit featuring the top brand Fioranese at Milano Design Week 2023 (17-23 April, Via Solferino, 11, Milan).
A prestigious flat in the heart of Milan’s Brera district became the setting to host a unique story of ceramics made of light, alternating textures and colour, designed by Alesssandro Pasinelli Studio. A tactile and visual itinerary guided us from room to room to discover dreamlike and muffled spaces, filled with soft curtains and fabrics that form a soft ’skin’ around three-dimensional volumes covered with innovative ceramic surfaces, adding more appeal to the space.
THE ART OF TILES
View the gallery with the photos of the event in Brera
On the occasion of Milano Design Week 2023, Fioranese accompanied us on a curious trip through space and time that runs from the rooms of the third-floor apartment in Via Solferino 11, encouraging us to reflect on issues regarding contemporary design and artistic tradition, highlighting the hallmark elements of outstanding ceramics.
A NEW TILE CONCEPT
A journey through the most enchanting landscapes of Italy
The Art of Tiles hosted a preview of Italian Landscape, the first collection developed from the collaboration between Fioranese and the 23Bassi architecture studio. What they share is a love for Italy and its riches, a land that offers fresh inspiration to be viewed from a different angle.Architecture, monuments, landscapes, works of art created by man or nature, when observed carefully, reveal an iconic and replicable visual unity.
Starting with three cities in central Italy, Florence, L’Aquila and Siena, the same number of landscape symbols have been selected to represent the graphic motif to be reproduced on the ceramic surface.
THE NEW FIORANESE COLLECTION
Design, sense of colour, creativity and ceramic innovation
With maximum compositional freedom, obtained by combining in a regular or casual manner the different decors and colours, Italian Landscape fits into any type of environment, bringing emotion, technical quality and visual appeal, to create a structured and tactile décor.
ITALIAN LANDSCAPE INTERIORS
Imagine the walls of your home as vast landscapes with great freedom and imagination
4 decorative subjects and 5 plain-coloured backgrounds with a cement texture, offered in the small 20×20 cm sizes with a matt finish, make up a versatile porcelain stoneware collection with which to create unique wall and floor designs for small and large spaces in residential and commercial buildings.
23Bassi is an architectural firm, a workshop of ideas, where creativity, design and experimentation come together. Based in Milan, it is the brainchild of Chiara Frigerio and Andrea Roscini. We mainly deal with the design of private buildings, retail spaces, and displays, we love to communicate the value of architecture.
When you design your house, you want it to be beautiful for you and for others to admire. If, on the other hand, you were to design it with the aim of being admired, then the house would live in you: it would condition you and make you feel out of place.
As you are going to live in it for a lifetime, it must not only be beautiful but also your kind of beauty: the backdrop for your story. So it will be your nest, but also your temple of modern well-being, to give home to your emotions and those you love.