THE_COLOR at Palazzo Aldrovandi with “IMAGINARY”

18/10/2024

THE_COLOR at Palazzo Aldrovandi with “IMAGINARY”

Once again this year, a Fioranese product was featured in a particularly innovative Fuori Cersaie event in the heart of Bologna: THE_COLOR, the result of a creative collaboration with Alessandro Pasinelli Studio.
Palazzo Aldrovandi offered an extraordinary setting for IMAGINARY, an event that guided participants on an adventure featuring AI Experience, video mapping and installations. The elegant, sophisticated musical accompaniment helped create an engaging atmosphere, for an even more immersive experience. Guests were given the opportunity to interact with the six colours in the collection entitled THE_COLOR, starting from the entrance, thanks to the illustrative installation “Videomapping”.
The installation “THE_COLOR meets AI” introduced participants to six new colour and material universes, created using artificial intelligence and animated in real time with technology. The experience is an invitation to explore the relationship between matter, colour and transformation, reprocessed using new technologies applied to human creativity, in which the person plays a key role.
If you were unable to take part in “IMAGINARY” in person, here’s the video account and some photos of the highlights of the event.